If the shoe fits
TRA's Luke Procter, a self-proclaimed sneakerhead, thinks brands can learn a lot about marketing by studying the way companies like Adidas and Foot Locker are selling their precious, limited-edition wares.
Equity crowdfunding is the modern way to raise capital, and it has escalated rapidly since it was regulated last year. There are now eight providers presenting a multitude of deals to everyday Kiwi investors at any given time.
Equity crowdfunding – it’s big business and New Zealand appears to be very, very good at it. But is New Zealand the canary in the crowdfunding coalmine? And are we headed for collapse?
Just six months after putting its hand out in an equity crowdfunding campaign, PledgeMe is back at it again for round two. And this time, it’s asking for a whole lot more.
Idealog takes a look at the heroes and the also-rans of this week's global crowdfunding milieu.
Ask any wannabe entrepreneur: in 2015, crowdfunding is where it’s at. The seeming golden ticket for a million would-be start-ups, crowdfunding seems to promise a no-catch ‘crowd in the cloud’ solution for those looking for an easy way to finance their next big project.
Investing into early-stage internet, technology and design-led businesses, Lance Wigg’s Punakaiki fund first dipped their toes into public funding two years ago. That didn’t work out so well, but this time round they’ve managed to make an extremely strong debut. How’d that come about?
Dick Frizzell follows the crowd to Kickstarter for celebrity cookbook project
Powerhouse Wind is going the equity crowdfunding route to raise the funds necessary to take their single bladed wind turbine – the ThinAir 102 – to market.
The Pebble is back! One of the first smart wearable manufacturers on the market, Pebble Technology Corporation has just finished its latest campaign on Kickstarter for their brand new Pebble Time, their third generation smartwatch, a smashing success.
Chariot’s PledgeMe campaign
The youngest ever equity crowdfunder, 19-year-old Indy Griffiths, is offering shares for his company Parent Interviews.
Breathe Easy looking for up to $700,000 on Snowball Effect.
UPDATE: SellShed have hit their funding target of $250,000 in just four weeks via equity crowdfunding platform PledgeMe.
How Spark My Potential draws the crowd
A Baltimore woman used crowdfunding to pay for her expensive late night Uber ride. PLUS other crowdfunding oddities.
International research has found that companies have recorded post-funding quarterly revenue growth on average of 340 percent.
With $393 million raised globally through equity crowdfunding in the first quarter of 2014, the opportunities for New Zealand businesses are very real. This infographic shows the impact that this form of crowdfunding has had on the international business scene so far.
Snowball Effect and PledgeMe are out of the gate in the New Zealand equity crowdfunding race, with each set to launch as licensed providers mid this month.
The Financial Markets Authority (FMA) has given the first service license to peer to peer lender Harmoney.
Kiwi crowdfunding platform PledgeMe is rallying a new crowd - one with the skills to get behind its fundraising clientele.
New Zealand rewards crowdfunding platform Pledgeme will be branching out into equity crowdfunding as well from next month when new P2P regulations go into effect allowing companies to raise up to $2 million a year this way.
The first signs of mum-and-dad investors taking a hit from the failure of equity crowdfunded companies will kill the industry. That's why, says Clive Fernandes, the 10 percent rule is important.
Today in crowdfunding news: Cabinet has approved regulations for crowdfunding and peer-to-peer lending, and a new platform, Fundakiwi.com, is launching with a special competition for Kiwi entrepreneurs.
For some startups, equity crowdfunding may be a more ethical alternative to raising VC capital, says Clive Fernandes.
Now that we've all gotten used to the concept of rewards crowdfunding, it's time to get up to speed with equity crowdfunding. One Kiwi at the forefront of the equity crowdfunding wave is Peter Thomson, newly appointed chief marketing officer of European equity crowdfunding platform Seedrs.
Crowdfunding is officially mainstream. Celebrities see it as a path to creative control; your run-of-the-mill entrepreneurs without an A-list network see it as a way to build a support community and the most viable way to find financial backing. But it's certainly not as easy as slapping together a sales pitch and waiting for the pledges to roll in. That's why Aucklander Kat Jenkins has created Multitude – to hold your hand through the process.
Forewarned is forearmed, and if you're planning to dive into the pool of crowdfunding, it pays to lay the groundwork beforehand. GoGetFunding has crunched the numbers on more than 12,000 crowdfunding projects to see what makes a difference to getting a campaign over the line.
Pledgeme is the big kahuna in Kiwi crowdfunding, but joining it on the podium is Social Backing, which launched last month.