Ask any wannabe entrepreneur: in 2015, crowdfunding is where it’s at. The seeming golden ticket for a million would-be start-ups, crowdfunding seems to promise a no-catch ‘crowd in the cloud’ solution for those looking for an easy way to finance their next big project.

Equity Crowdfunding

Investing into early-stage internet, technology and design-led businesses, Lance Wigg’s Punakaiki fund first dipped their toes into public funding two years ago. That didn’t work out so well, but this time round they’ve managed to make an extremely strong debut. How’d that come about?

New Zealand rewards crowdfunding platform Pledgeme will be branching out into equity crowdfunding as well from next month when new P2P regulations go into effect allowing companies to raise up to $2 million a year this way.

Crowdfunding is officially mainstream. Celebrities see it as a path to creative control; your run-of-the-mill entrepreneurs without an A-list network see it as a way to build a support community and the most viable way to find financial backing. But it's certainly not as easy as slapping together a sales pitch and waiting for the pledges to roll in. That's why Aucklander Kat Jenkins has created Multitude – to hold your hand through the process.